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Sidan konverteras i alla typer av smartphones och tablets när du besöker hemsidan via webbläsaren i mobilen. Equally, brands will depend increasingly on those micro-influencers that demonstrate high engagement in niche, more targeted verticals.

With improvements in influencer marketing tech, agencies will be able to hit precise target demographics, verticals, locations, etc.

Smaller agencies will need to adopt the use of marketing tech platforms in order to compete, especially as the industry looks toward using mass numbers of micro-influencers.

An experienced PR professional specializing in the gaming sector, her career spans more than 18 years and three continents for both land-based and online gaming entities - Crown Casino Melbourne and Mansion.

As such, now is the perfect time for affiliates to update their marketing strategies for the year ahead. It also seems likely that AMP will soon play an even bigger role in the conversion funnel.

Savvy affiliates will therefore get ahead of the mobile search curve by obtaining AMP certification for their sites in Verbal search enquiries are typically more detailed than typed searches due to the respective effort involved.

The very same iPhone user interested in a horse racing punt will also search for apps within the App Store.

However, shrewd affiliates will be as much focused in on their messaging as the mediums with which they communicate this. They can consider filming talking-head video reviews of new casino content.

Topicality is also key, so affiliates can restyle themselves as brand journalists for their operator partners. Beyond their own content, affiliates can also enrich their sites using the written and video content of the brands and software providers they promote.

For higher traffic affiliates, this could include sponsored advertorials and guest posts from operator partners. As much as they focus on expanding their on-site content, affiliates are advised to ensure that individual content pieces are concise.

Dense content pieces and short videos are highly supportive of social media marketing. Recent social media platform developments also offer affiliates new marketing opportunities.

Facebook Live, unveiled last April, and Instagram Stories, launched in August, allow affiliates to target players with live videos.

As a Premier League match progresses, a sportsbook affiliate can provide live commentary on how the game plays out.

New promotional opportunities Of course, at the heart of affiliate marketing are the brands an affiliate is partnered with. In , affiliates can increase their revenue opportunities by diversifying the verticals they promote and also targeting emerging markets.

In terms of verticals, the rise of eSports betting — wagering on competitive video gaming such as Dota 2 and League of Legends — allows sports betting affiliates to target traffic beyond their usual customer personas of traditional sports fans and dedicated punters.

With established sportsbooks like Pinnacle and standalone operators such as Unikrn offering eSports betting, affiliates have multiple opportunities to promote the vertical.

Affiliates can also consider expanding in new markets in Ahead of possible regulation, affiliates can consider experimenting with developing sites targeting the Portuguese-speaking country of million.

While Brazil poses a language barrier for many affiliates, this is not the case for Pennsylvania. However, the latest legislation is still awaiting approval by the state Senate after passing the House in October.

Forward-looking European affiliates will look west to the US and Brazil in , while considering new verticals like eSports betting that diversify their offering and allow them to target different traffic sources.

At the same time, they will also ensure their content marketing becomes more sophisticated in , featuring live video and dense content, and that they leverage the new channels of app store advertising and voice search as well as AMP-certifying their web pages.

Her role focuses on overseeing the in- house team of affiliate managers for igaming brands operating in Europe, the US and other global markets.

Because last year they witnessed many high-profile trade sales as businesses within the supply chain sought future growth opportunities and scale or to protect market share within their part of the igaming ecosystem.

Some felt this signalled the industry was in contraction, however it is far from it. For others, heralds change to existing business models due to mergers and buyouts, as well as access to smarter technology, which assists in the battle to attract and retain gambling traffic sources.

The affiliate industry in igaming is coming of age, can compete with the very best digital marketing agencies, and is poised to lead the charge and unleash a wave of evolution and innovation.

HTD human to device The buzz and hyperbole around conversational commerce and the evolutionary transition from mCommerce continue to dominate Silicon Valley and media headlines.

Humans love to chat and are using messaging platforms for just about everything in our busy, connected lives via mobile devices.

Messaging is so straightforward and intuitive it can be regarded as a killer application. Some gambling companies are already dipping their toe in the conversational space.

Sky Bet recently launched its new virtual recruitment chatbot, aimed at improving recruitment of the brightest minds in its business see Figure 1.

Likewise, many sports fans are turning to another Sky Bet chat application, once again virtually hosted by Sky Sports presenter Jeff Stelling.

Echoing the future Not only are we experiencing a wave of message-initiated chatbots, but now have conversational interfaces and devices that can hear, understand and respond to your every need.

Amazon is leading the way and has invested multi-millions in developing an ecosystem for the Echo product family. The services range from voice interaction; music playback, playing games, making to-do lists; setting alarms; streaming podcasts, playing audiobooks, and providing weather, traffic, and other real-time data rich information.

The Lex service allows developers to build conversational interfaces into any application using voice and text; thus Amazon starts to control the whole ecosystem with bots that can be deployed directly to chat platforms, mobile clients and IoT devices.

These conversational interfaces will continue to become meshed into the digital fabric or our lives. We simply have too much information at our finger tips and too many apps to navigate.

We need a filter or an equivalent of a PA, and a personal digital assistant provides that, a single point of contact, conversational interface that effectively helps control our working and social lives.

Bots for user acquisition? Many start- ups are using bots as a way to scale their business and user base quickly.

Take for example Swell Yeah! A bot deployed on Facebook Messenger had over , users. For the igaming affiliate industry looking to attract a younger, more digital-connected audience that has some affinity to slots, bingo, poker, sports betting, or indeed esports, conversational bots just might be the way to go.

Messaging platforms and connected smart devices may be largely unchartered territory for affiliates. He is the resident iGaming futurologist of BetOlimp and one of the co-founders of esportsbet, a resource for gamers and sports bettors who wish to start betting on eSports.

ROOM 2 The new website brings you: The new website brings you: The truth is, having a plan lets you stay ahead of your competition and keeps you focused on the market.

Having the energy to build confidence back up is sometimes a struggle that requires a lot of effort to drive ideas forward.

This is where having a solid plan comes into play. A plan can help rebuild your business mindset, ensure focus and help stimulate momentum to tackle the next challenge.

Running an affiliate business is hard work. It requires high levels of self- motivation to achieve goals. Affiliates that have solid strategies grow through good planning and building a support network they can rely on for the down days.

Make time for planning No business grows without a solid strategy in place to target expansion. It sounds obvious but how many small business owners really take a day out to look forward and plan where they should be focusing energy and investment?

I believe there are two key areas of focus in that should be on your planning radar. Below are a few pointers on this to help you get started: Some of my favourite sites that will help you be time- efficient are: Betalist lists the latest apps in beta and tools created around admin and marketing automation.

Rufus — allows you to send smart personalised automated messages to your social media followers, engage your audience and make them feel special from the outset.

Using new tools to improve efficiencies within your business can help you save time and grow revenue.

Are you looking ahead — do you see niche verticals and customer target opportunities? Savvy affiliates are using their customer data to diversify their offerings and investigate opportunities to transfer customers or re-monetise them longer term.

For example, poker players have a natural aptitude for daily fantasy league games, card and table game players could be a valuable niche to pursue as casino-profiled clients.

Esports, social games and DFS all cross over with gambling. Looking at these broader opportunities allows you to consider your future focus for revenue expansion.

Simple and relevant campaigns can be the most effective, there is nothing to lose in trying something new. Ask for help and stop your failure turning into a self-fulfilling prophecy Being afraid to appear weak or vulnerable often hinders our ability to collaborate and talk about what is going right or wrong.

Collaborative partnerships foster better marketing relations and can stimulate growth. Use your data, research your environment and ensure you remain on target to deliver your plan.

Finally, follow these five steps to improve your plan and get your business back on track when knocked: Take a break — Taking a step outside of your business to get some headspace is one of the best things you can do when facing adversity or challenge.

It can refresh your mind to approach a problem in a new way. Evaluate what you can control and change — Data is all about the numbers in our business.

Having a look at where you can gain a better perspective can often lead to great insights for change. Look at how you can overcome the problem you just experienced, make notes when uncertainties crop up and plan effectively to overcome them then build these changes into your strategy to avoid problems arising again in future.

And continue planning to get it right. Monitor your results — Make sure these changes are working for you. Use your real-time data, check your analytics and monitor the results and uplift.

These things are just as important as the plan to change — and work 4. Do you have a reality check to determine how bad is BAD?

You are always your own worst critic, just remember that. Talking about a problem with someone outside your business, whom you trust, can help put things into perspective after a particularly bad period.

A problem can often be something you can easily fix and the beauty of digital is that you can change and monitor data in near real-time.

Having a support structure and like- minded peer group around you can play a key role in making your start-up successful.

There is a lot riding on it from your viewpoint, especially in the early stages, and having experienced support can really make a big difference and provide valuable perspective.

Take the time to make one, as it will help to keep your business growth focused and position your strategy against that of your competition.

Your business will grow as you do and letting go of the bad experiences quickly is the best way to focus on the road forward, which will ultimately lead to success.

Lee-Ann has worked at Paysafe since , where she has developed and implemented online marketing and B2B digital acquisition programmes that deliver revenue growth.

Lee-Ann is also the founder of AffiliateFEST — an annual accelerator academy focused on digital education for igaming affiliates www.

ROOM 1 steps to drive business. They are the largest generation globally, made up of roughly 1. By , Millennials are projected to have the greatest global spending power of any generation, outweighing the next wealthiest generation by about three trillion dollars.

When it comes to driving engagement with a Millennial audience, affiliate marketers need to shift away from some of the more traditional means of acquisition.

Things that might have worked in the early days of the web have become stale tactics that Millennials can ignore all too easily.

The foundation of any successful Millennial marketing initiative rests in the capacity to develop personal, thoughtful relationships. This takes time, but it can lead to a much more significant lifespan, and in turn, a much greater customer lifetime value.

The four strategies outlined here are some of the more practical means of shifting your marketing efforts to appeal to Millennials, without the need to dramatically overhaul your business.

The malleability of information means that it can tell you almost anything, and now more than ever, it is accessible and, in most cases, understandable.

The key, however, is knowing where to find it and what to look for. Data comes in all shapes and sizes, but perhaps the most readily accessible information is available on your website, your affiliate tracking system or on social media.

Narrowing this data down by selecting only Millennial users will allow you to better understand their habits, their interests, and ultimately allow you to craft better marketing messages that will lead to greater results.

The term has become so broadly used that most marketers see it as a blanket title covering a huge range of consumers.

You need to think deeper. Your data will allow you to understand some of the idiosyncrasies that differentiate one audience segment from the next.

This data can then be used when crafting hyper- targeted marketing initiatives. Personalise everything What your data tells you should lead to the development of hyper-targeted content strategies, which are campaigns built around some of the more personal details showcased by segments of your audience.

Millennials are flooded by branded content and advertising — subtle or explicit — all day long. It is estimated that in the last 30 years, consumers have gone from seeing about branded products or advertisements per day, to more than 5, Simply put, it is too easy for Millennials to ignore just another ad.

You need to appeal to them on a personal level. To generalise a medium like that misses the huge opportunity that still exists with email; nurturing your Millennial audience through personal, relevant, and offer-driven email content is a great way to drive up conversions.

Cold emails or bombarding them with generic offers will fail. Carefully constructed nurturing campaigns that aim to connect with a prospect on a personal level and share information or offers that are relevant to the individual have a great chance at succeeding.

Segmentation and list analysis will be crucial, however, to driving that engagement. Capturing the Millennial market, an audience that lives and breathes on mobile devices, is impossible if you ignore mobile media.

This holds true for everything from the creative media you use, to the placement of your email calls-to-action, to the landing pages you select for a campaign.

It also extends to the operators you choose to work with on a given campaign. As an affiliate, you have control over a fairly significant portion of the customer journey.

Initial contact, interest, education and the first action in the conversion process — the click to the operator — are all under the control of the affiliate.

The operator, however, needs to be prepared for Millennial engagement as well. When choosing the offers you plan to promote, ensure they are, at the very least, mobile ready.

The ability to segment campaigns on platforms like AdWords and Facebook by medium means that you should be constructing your campaigns on mobile separately from the campaigns you launch on desktop.

The only way to truly stand out from the crowd is to provide some degree of value to your Millennial audience, enticing them to engage with your content and come back for more.

Value comes in many forms, and part of the ongoing analysis of your data will be to determine what your Millennial audience perceives as value and how best to provide it.

When it comes to content — whether it is in written, graphic or video form — your goal should be to enrich the experience of the user by the time they make their way through it.

All of these provide a benefit to the consumer, and double as a means of showcasing your expertise. This means prospects keep coming back for more content, and are far more likely to click on the link you provide as opposed to venturing elsewhere.

Conclusion Millennials may seem complex and elusive, but the truth of the matter is that they are simply consumers like any other, weighing their options based largely on utility.

Maturing during an era of recession has led to a fairly high degree of price sensitivity, but the information marketers have access to is so comprehensive that carefully tailored marketing campaigns will supersede a lot of the reservations Millennials have about taking action.

When you build out your next campaign looking to drive affiliate traffic, consider utilising some of the strategies outlined here.

You might be surprised at how effective a few extra steps can be. He has helped develop data-driven strategies in markets ranging from gaming to not-for-profit.

Corey regularly writes for international publications, and has been featured at conferences and summits around the world. The Nordic Affi liate Conference will take place on the 6th - 7th April, in Stockholm and is expected to bring together the key affi liates, media agencies, advertising networks and operators working within the region.

Attend conference workshops that will focus purely on the Nordic igaming affi liate market. Expert speakers will provide information on hot topics, trends and technologies relevant to the Nordic market.

After all, affiliate marketers are in constant competition for the same scarce resources and the ones who evolve better strategies are the ones who survive.

The Internet was one of those asteroids, as was social media. Similarly, if you ignored social, chances are that others were able to outperform you.

Software that can think, learn, and make decisions. It makes decisions better than you, faster than you, and with every decision it learns even more.

We stand at a brink of a new era, for business and society, and how you choose to react to AI will make the critical difference in how you, and how your company does, over the next years.

Do you need to hire a team of expensive machine learning specialists? Leverage open source systems and build your own neural networks?

Or is there another way to leverage the benefits of AI? And where can those benefits be realised today? Fortunately, marketing is an area which is ripe for improvement from AI, and companies are bringing forward products which can leverage AI to solve the specific problems you face each day.

How much should I spend to get them? What creative should I put in front of them? What product s do I pitch when they hit my site? Will a special offer help?

What words, images and layouts will close my prospects best? Want to get ahead of the AI learning curve? Here are just a few areas affiliate marketers should keep their eyes out for: Ad performance is moved by a complicated series of levers.

Snappier copy can help. So can more efficient bidding and smarter targeting, among other factors. Artificial intelligence is particularly well-suited for the task.

Because machine learning is skilled at finding subtle relationships and patterns that elude even the most seasoned data scientists, a smart AI can find the exact mixture of ad copy, audience targeting, and spend that produce the best leads and customers.

What if they want to reach out and ask you a question? More and more sites in a variety of industries are looking to chatbots to Insight-Evoloution or Extinction.

Chatbots are natural language AIs that can carry out conversations in real time with users. You can train them to tell users about new offers, lead them to preferred sites, help with billing, or really any questions you think they should know the answer to.

And a little guiding light can be the difference between a conversion and a bounce. Check out Wizeline and Inbenta for some of the latest work in AI chatbots.

AI for conversion optimisation For a lot of marketers, conversion rate optimisation CRO has long been a smart way to test and evolve strategies that work better than the current status quo.

These ideas can be anything from changing the headline or image on your homepage to the affiliate offer you present your visitors.

But advances in AI are poised to give forward-thinking affiliate marketers a leg up on their competition, even those that are actively testing right now.

Artificial intelligence unlocks a type of optimisation that has long required a team of dedicated data scientists far outside the budget of most affiliate marketers.

Multivariate testing means trying not just A vs. B but all your marketing ideas at once. It means plugging in new content on every level—from the headline copy and image size to the offer itself.

The AI will immediately start testing those ideas and finding which are promising. It can then use a branch of AI called genetic algorithms to really start evolving your site.

It combines all those promising ideas, trying different mixtures, testing and tweaking constantly until the AI settles on the best combination of the ideas you gave it.

This can amount to thousands— even hundreds of thousands—of potential combinations, the stuff that would take years to test. And in the end, sites typically see double-digit growth in key KPIs.

Get to know your customers better than you already do You might note a common thread between all these AI applications: They help marketers understand how to incentivise searchers, how to message prospects, what questions users have, and what offers move the needle.

Not only that, but they all help evolve your site and survive in a competitive landscape where extinction is more the norm than the exception.

In the coming technological landscape, adaption is going to be key. Evolution is going to be the norm. AI learnings happen quickly and even a quarter can be the difference between a thriving affiliate site and another face in the crowd.

Since , operators and platform providers have progressively adopted the option to accept cryptocurrencies from their players, by implementing the funnels to accept these funds and enable the games.

In the big picture of cryptocurrencies, bitcoin is the first, the biggest and the most relevant for gambling. Bitcoin gambling has evolved in recent years to become a complex market of games and products including casinos, sports betting, poker rooms, dice, lottery, esports, live games, fantasy sports and more see Figure 1.

Since mid, we have seen a major change in the market where a range of new platform providers and operators have sprung up to serve the bitcoin audience, and also helping to educate players in the advantages of playing with bitcoin.

The fear of the unknown and some early negative press that provided initial barriers to uptake are receding, and behind it is coming huge growth.

More players are comfortable with and looking to deposit in bitcoin, more operators are preferring to accept bitcoin deposits, while games providers and live dealer studios are also adapting to realise the advantages, combining to accelerate development of the igaming market at a faster pace than before.

As the operational side experiences growth, marketers and affiliates are also able to realise the opportunities this shift in the market presents, by using bitcoins as their preferred commission payment method.

However, some of the affiliate managers at the operators now accepting bitcoin alongside with real-money are not aware of the differences of this emerging audience and its needs, still having much to learn more about marketing funnels and conversion strategies for holders of bitcoin.

The same can be said for the internal strategies and education being developed for their existing player database. Bitcoin gambling market by product coinpoint.

This adoption offers both small and large affiliates a wide range of opportunities to research bitcoin casino affiliate channels, and start executing their marketing techniques.

To conclude, the future looks bright for the market, seeing not only growth in bitcoin adoption in terms of trading the coins, but also in terms of usage.

Demand is correspondingly increasing as the number of operators supporting bitcoin among their deposit methods grows on a daily basis.

Meeting these challenges will only make the market stronger, paving the way for all those involved in what is shaping into an exciting new period for the igaming industry.

He started CoinPoint in early as a dedicated bitcoin-related, one- stop-shop agency. Ever since, he has been working with affiliates to generate targeted traffic, run media campaigns and much more.

Today CoinPoint is a market leader in the crypto coins market for affiliation, marketing, integration, security and content, also consulting for several big groups.

Let us introduce you to our new and exciting Affiliate Academy Program! If you want to lead the way, smash your targets and keep on top of the latest news, then look no further!

Let us hear you ROAR! Join LeoVegas Affiliates on Facebook fb. This includes regulated products and legalised operator types within each country, and any impending market updates.

Sports betting, horse race betting, poker, casino, bingo and lottery. Licences for sports betting and horse race betting are available for private operators on a regional basis within Austria whereas poker, casino, bingo and lottery are controlled by the monopoly, Austria Lotteries.

An appeal challenging Austrian tax legislation is seen as a test case by other offshore operators targeting Austrian business. The Austrian government put forward a proposal to block unlicensed offshore operators targeting the country, although next steps are unclear.

All products are available to private operators save for lotteries, which are reserved exclusively for the monopoly provider.

The regulator recently introduced rules to prevent live casino products being offered to players unless the dealers are physically in Belgium.

The potential for EC infringement proceedings remains. Sports betting, horse race betting, poker, casino, bingo and lottery excluding raffles and instant lottery games.

The Bulgarian regulator has subsequently issued licences, including to a number of international operators, and recently removed the restriction on Gibraltar-based applicants.

The change from a turnover to a GGR tax-based system has prompted a number of operators to apply for a local licence. Private operators can only be licensed to offer online gambling if they obtain a land-based casino or betting licence.

However, on 5 March the Croatian government notified a draft bill which seeks to embolden the position of the monopoly and local operators.

The draft bill still stipulates that only land-based casinos and betting operators can apply for a licence.

ISP blocking is also proposed. The receipt of a Detailed Opinion from the EC stalled the legislative process and there have been no developments since.

Sports betting, horse race betting and lottery. OPAP have a monopoly over lottery operations; sports betting licences are available to private operators.

Cyprus regulated online betting in July , although a licensing regime was not established at the time. On 2 August , the regulator announced its intention to implement an online sports betting licensing regime, with applications for such licences accepted for a one-month period only from 3 October to 3 November Following the closure of the licensing window, the government announced they would implement blocking measures with the publication of a blacklist, and warned local ISP providers that they would face fines for failures to block sites offering unlicensed gambling products.

EU and EEA-based operators are able to apply for licences which, if granted, will become valid from 1 January Lottery will remain reserved for the monopoly.

Under plans introduced by the Ministry of Finance, licences had been expected to be granted to successful licence applicants by November Sports betting, poker and casino licences are available to private operators.

Bingo, lottery and horse race betting fixed odds only is controlled by the state monopoly. The Danish online gambling regime went live on 1 January ISP-blocking measures are active in the jurisdiction and the Danish Gaming Authority has been granted an injunction in order to block operators and suppliers that have been targeting Danish customers without the requisite licence.

In December, the government adopted two amendment bills which create specific licences for fantasy sports operators, as well as bring about certain new match- fixing and AML measures.

Licences for all gambling products are available for private operators save that the monopoly has exclusive rights to lottery. As of June , only 16 operators are licensed in the jurisdiction, 12 of which operate online gambling.

A new law which introduces new player protection measures and relaxes certain online sports betting advertising restrictions came into force in June Further amendments introduced in January extend the application of self-exclusion lists to lottery and sports-betting players.

The monopolies have recently merged into one state entity as of 1 January In November , the EC also withdrew infringement proceedings. Active enforcement measures are in place restrictive marketing for offshore operators and ISP blocking.

Sports betting, horse race betting, poker and lottery. Private operators can obtain online licences for sports betting, horse race betting and poker.

The monopoly has exclusive rights to lottery. France is a regulated market that has been sanctioned by the EC. Parliament announced that it would conduct a full review of French gambling legislation in On 7 October , the Digital Republic Act came into force, allowing international poker liquidity.

Other provisions of the Act include the introduction of a new mechanism allowing players to self-limit the time spent playing games such as online poker and provisions relating to the organisation of e-sports tournaments.

Schleswig- Holstein, a small Northern German state, regulates sports betting, horse race betting, poker, casino and bingo. The other 15 states of Germany currently only permit sports betting and horse race betting.

Private operators can no longer obtain licences in Schleswig- Holstein, and those in existence will expire on 30 June In the other 15 states, horse race betting licences are available at a regional level but the position surrounding the 20 available sports betting licences is still uncertain.

The licensing regime in Germany is in a state of flux. The tender for 20 Federal sports betting licences was abortive, following a number of appeals by operators who were not granted a licence.

I like to try out different casinos and I always contact the people behind the specific casino that I play on to ask if I can do giveaways in the stream.

What do you like about streaming and why do people like to watch you? I must say that it is because of the interaction that I have with my viewers.

Some of them have been with me from the start, keeping me company and supporting me in good and in bad. The thing I love the most is when I get a really big win.

I am amazed and very grateful by the positive feedback and love that I have received from my viewers. Playing slots for 6 hours a day, that must be expensive.

The next week I won a decent amount as well and it just kept on going! Overall it has been very profitable for me even though I have always had the odds against me.

I must admit that some weeks have been really bad and I have lost large amounts of money but it has always turned around. Was twitch your first encounter with the affiliate scene?

Yes, it was and I actually got the idea from one of my viewers during the stream. A lot of people were asking about the casino I was playing on and wanted to play themselves.

That certain viewer, who is now a good friend of mine told me about affiliation and said that I should definitely get an affiliate link for the stream.

I contacted the casino and they explained everything to me and I signed up to their affiliate program. Apparently, anyone can be an affiliate and it was surprisingly simple to start.

Now when I know more about affiliation I have plans to take it to the next level and improve the stream as much as I can. Perhaps in the future I might be able to stream when I gamble full time and have it as my main source of income.

I have been working with construction my entire life and to be able to make money on what I actually enjoy doing is like a dream come true.

To be able to share such moments with other people from all over the world is truly amazing. I have grown very fond of my viewers these past couple of months and consider them my friends.

Some of them have even invited me to their homes. I have also told them that they are always welcome to.

In the RGF launched an education campaign with the intention to educate individuals on responsible gaming. It was targeted to reach around classes which approximately translate into students of fourth year primary students.

However this target was surpassed and since the start of the scholastic year , the Responsible Gaming Foundation has delivered talks to more than classrooms in 71 different schools with a reach of nearly students.

The response from the informal sessions has been great. Chippy, the Responsible Gaming Mascot, had a great influence on the learning of the children and the understanding of the concept of responsible gaming.

Such efforts are aligned with the main principle of gaming regulation in Malta, namely that gaming shall be conducted in a fair and transparent manner, minors and vulnerable persons are protected, and that gaming is kept free from crime and corruption.

In order to achieve these objectives the RGF embarked on various projects such as the education. The Helpline is the first national helpline that is dedicated to dealing and providing support to problematic gamblers and their relatives.

The call-centre is an integral part of our operations because it is the bridge between problematic gamblers and their relatives with the Foundation.

The personnel of the call-centre are given regular training and exercises in order to maintain and improve their standard of professionalism when it comes to dealing with the sensitive calls that the Helpline receives.

Spanning over m2, the casino includes slots machines, 2 electronic roulette tables, 29 casino and poker tables and also a sports betting area.

Casino Malta is designed and operated with entertainment and luxury as its primary focus, with many quality events organised throughout the week.

The casino also includes 2 large bars, one of which is 10 meters long. Their stage hosts local and international live bands, cabaret shows and other entertainers, replicating the very best of Vegas.

Whilst focusing on client service, Casino Malta has definitely created a new scene for tourists and Maltese locals alike. With a lounge area and all kind of table games including roulette, BJ, Mini Punto Banco and Casino Malta Poker, all premium clientele can enjoy playing in the comfort of a closed off room with exclusive service from dedicated dealers.

Players will also be assigned a waitress to ensure full food and drinks service. The VIP area also consists of a lounge area with 2 sofas and TVs, allowing players to relax and watch games on screen.

Casino Malta also allows players the ease of smoking in a specified, very well-ventilated indoor area, filled with slot machines, roulette tables and more.

The Betting Connections team is committed to making your career development and job seeking process an enjoyable and successful one! As Recruitment and iGaming experts, we understand your needs as a job seeker and also the challenges that you may face along the way.

Betting Connections is the link between you and your future employers, and we will be here to guide you through every step of your journey!

For more information about all IGaming career opportunities available to you, contact us on: Few miles away from the Sliema-St. The conversation shifts to his brand.

The name Join symbolizes the fusion of creative ideas and talented individuals. It also symbolizes a point where traditional slot games meet innovation and disruptive technology — CineSlot and virtual reality, both of which have found their place in the Join Games portfolio.

Luigi explains that for the past year the company has been developing a suite of games that feature real live actors embedded in their slots, a feature which is seldom seen on any casino sites.

With the CineSlot concept the company has literally set up a recording studio in Rome and shoots talented actors in a green room, then embed optimized footage in the slot games.

Since the launch of the first CineSlot, the company is now accepting requests from operators for their custom CineSlot. In addition, his legal team is also working on patenting a unique feature that enables the slot button to be.

Finally, Luigi is looking more into gamification — his team of developers have gamified some of the slots in his portfolio, such as Zombie, making them more interactive.

Player retention is key and this gamification feature has really boosted their numbers. The company is merely two years and counting but the directors — Luigi Spina and Borut Leban - have over thirty years of combined experience.

It is important to have good graphics, innovative features, good mathematics as well as sterling B2B customer service. We have some unique algorithms that have been converting exceptionally well.

Players seem to play more often and for longer periods. But numbers aside, Luigi believes in maintaining strong working relationships based on professionalism and trust.

Only then can I look forward to more victory laps with operators as we file for more licenses and release new games into the market.

The world will recognise the name Mann as a notorious mercenary with an extremely chequered past. But to a gambling operator, that name should prompt a red flag in need of further investigation.

Such a scenario is an example of how the gambling industry is affected by wider geopolitical events, particularly when it relates to the policing of anti-money laundering AML and terrorist financing.

As Warren Russell, chief executive at web-based online screening tools provider W2, puts it, what was once best practice is now a regulatory requirement.

BSMART or the Batch Screening Monitoring and Reporting Tool screens international sanction lists, politically exposed person lists, global law enforcement notifications and wanted lists, disqualified directors and regulatory enforcement actions.

It is the product that would help an operator sort its mercenaries from its upstanding citizens, yet Pashley says concerns over increased compliance expenditure still abound.

Also, significant volume discounts can be applied. In recent times alone, we have improved our iconic slot games with a touch of fresh air brush , polished our Game Aggregation Platform GAP , opened a much-needed office in the heart of Asia, in Philippines, Manila and introduced new features for our well-performing mobile games, all for the sole enjoyment of our players and operators alike.

And if that is just one slice of the pie, imagine what we plan to do in the future! Things are moving fast in the online casino industry and we plan to stay ahead by continuing our innovation legacy.

Robo Smash is another state-of-the-art slot game, targeting the geek in all of us, an adventure that has pushed the concept of the classic slot game to new frontiers.

The jewel of the crown is unquestionably Paranormal Activity, an out-of Edward, tell us a bit more about your experience in the gaming scene; from consulting to operators, to running an affiliate network, and now running the brand Codeta.

I have been in this business ever since , starting off on the operator side of things and one has to say, these were the early days of igaming.

Back then the opportunities were both very big in terms of reach, but also limited in terms of the marketplace itself and various legal obstacles to take into consideration.

Not because the law was extremely clear; on the contrary, most geomarkets had outdated laws but no one knew how to interpret them into.

It was a very innovative time back then, where the winners were the fast-paced and innovative companies and individuals that quickly understood the massive opportunity that was in igaming post.

I was on the operator side of things up until , when I was at MD of Ladbrokes Poker, and my family and I decided to move back to Sweden.

As a matter of fact, the intention was purely for me to be able to work with gaming companies from a legal perspective again! However, I quickly identified a need and an opportunity for the affiliate management background which I had as Affiliate Director of PokerRoom.

All igaming companies were still desperate for customers and who were the ones that could surely provide them?

Fortunately, I knew them. So I started to hire people with similar backgrounds and the similar unique networks of contacts within the affiliate industry.

Suddenly, operators started to appreciate our way of business, which was basically a brokerage, rather than a network. The difference in the fact that we broker a deal between affiliates we know - in order to make it suitable for the same affiliate.

Affiliates appreciate our expertise in the marketplace, i. Since we have grown into a substantial player on the market, we have also become a force within it.

Today, they see little promotion through Nordic affiliates and are clearly paying the price. If there is anything that I have learned after being in this industry for 14 years, it is the fact that this industry is still quite small, therefore; your biggest asset is your reputation.

Our unique approach, differentiating us from other casinos, was in the amount of research regarding marketplace and consumer insights. Once this was completed, we decided on a game plan.

Codeta was born, as was our positioning in becoming the leading global table games casino. We were told you are the majority shareholder in this up and coming brand.

What makes it unique? Combined years of experience? Our positioning and ambition of becoming THE table games casino. I would actually go as far as saying that actually having and stating a positioning is unique.

Perhaps with the exception of LeoVegas as a major mobile casino, we are quite unique. Other factors that make us stand out include: With so many mergers and acquisitions, affiliation is becoming more and more expensive!

Do you think this is still the way to go in your case? You have a lot of experience in this field. Yes, we certainly feel an initial affiliate strategy is suitable for us, however, it is expensive and is not for everyone.

You need an even more experienced affiliate team now in order to find the value in a lot of deals, as there is definitely value out there. We will use our experience, our contacts and funding to initially gain proper traction for Codeta.

We will already after the summer, start doing begin with more traditional marketing investments, in the Nordics in particular. As previously stated, our aim is to build Codeta into a proper brand.

While building a brand, traditional, above the line marketing is also just as important. Under which platform will you be operating and which markets will you be focusing on?

Why did you go with this platform? Would you exclude working with other live tables besides Evolution? We work both with Evolution Gaming and NetEnt in terms of live casino offerings.

We will likely adopt others that deem themselves appropriate for the live casino experience. Our selective nature for live Is there a large market for it?

Can you give us some numbers? We see a great opportunity in taking a leading position within Live Casino. Was it easy raising 2M? What made the investors trust your startup?

A long working relationship? Do you have any feedback to give to budding entrepreneurs who would like to take off with their own venture?

Considering that we have never raised investments before, I would say yes! We managed to secure the investment in less than 4 weeks.

The investors decision relied upon several factors, however, the most important were: You also engaged LynxEye Brand Consultants.

Has this been an integral ingredient so far? Yes, they have been and still are. We used them to conduct the research into our target group and understand them properly in terms of what drives them to play, what they seek, what they miss, etc.

Once we had that, we have worked closely with them to fine-tune our positioning and understand what we need to deliver and focus on.

This is continuous work and Lynxeye is and will be a long-term partner of ours. You are based in Stockholm. Ever thought of relocating to other jurisdictions?

And if yes, which cities do you find attractive as a base for gaming? Yes, we are based here and will continue to be based here at least until we get our own license, as we now use an Everymatrix license.

I also think that the more we can have the people with and for Codeta gathered under one roof, the better as our journey has only begun, not only as a company but also as a brand.

The mission of Ganapati is to spread Japanese Culture worldwide. How are you embarking on such an ambitious and exciting project? It was natural for us to focus on Japanese culture because it was something very familiar to us and has so many aspects to be explored; from the rich traditional culture to the modern-day anime and manga culture.

Only a selective amount of our culture has made it out of Japan into the rest of the world — there is so much more to share! Your company has the backing from the Japanese Government - how has this partnership been instrumental?

The Japanese government for the last few years has been quite proactively promoting Japanese culture, through a very strict system of authentication.

We are happy that, even though there is still stigma attached to gambling in Japan, the Japanese government was able to acknowledge the potential in our business model, which goes above and beyond a basic distribution business.

We wanted to spread Japanese culture through something that is already well integrated into everyday life in Europe.

The igaming industry was ideal in a sense that it is well regulated, integrated into everyday life and is a place that our products will be well appreciated.

Which markets have been more receptive to embracing Japanese culture in general and how has your ideas and concepts been received?

We have had such a great reception from everyone we met and spoke to there. I cannot say which markets have been more receptive because we received a lot of positive feedback from the operators and suppliers that service in all markets across the globe.

Everyone seems very interested in Japanese culture and the unique aspects we can bring to the games, which is extremely encouraging.

We even met a few manga and anime fans which show how popular Japanese culture is outside of Japan. Our ideas and concepts have been received well and I am determined to bring those aspects to this industry for all of our enjoyment and entertainment.

How are your games promoting Japanese culture? What are the features of your games that showcase Japanese culture in a unique way?

We will be focusing on the traditional side of Japanese culture, the arts and the graphics, as well as closing up on the more recent culture which has gained more popularity worldwide through games and anime culture.

Our designated staff, well equipped in both Japanese and European culture inside and out, will determine what content will be best to represent Ganapati and what aspects of Japanese culture would be the most interesting to share with the European market.

What ideas have you been implementing to promote your games? Why do you feel your content is different? In the past, content with a supposed Japanese feel has not really represented the true culture which we feel we are able to deliver on.

We are working with top creators in studios in Hollywood and Japan to deliver high-quality 3D imagery on our games.

As a new entrant to the online gaming industry, what do you feel you will add to the industry as a whole? Whilst we may be new to the industry we have a good understanding of what the end user likes and understands.

We believe our products and brands have an association with the consumer which is hard to replicate unless it comes direct from the creators with which we have relationships.

We have a team of talented game developers and can use the technology in Japan to continually create content which I believe has not yet been seen in the industry yet.

Can you tell us a bit about the background of the company and yourself? Ganapati Plc has been around for two years now. We have several business entities worldwide already providing social apps and other services.

The gaming industry is an area we have looked at since our infancy, however it is only recently that we have decided to make an entrance into the market place.

With this in mind, we had to ensure we were able to support the product and the industry through proper means, which required employing the right team and gaining the right knowledge.

We are now in a position to launch our first products in the gaming industry. Tell us about your roadmap for your games. How do you intend to distribute your products and when will you be ready to launch on to market?

We have three games ready for distribution just after ICE in Feb These games will be Japanese-themed slot games which will showcase our animators and technology and various aspects of Japanese culture.

After this initial release, we will be releasing our other games which are in the production schedule. For the first year our main theme will be the Japanese-style fighting games and from there our content will continue to diversify and grow, but continue to share the uniqueness of Japanese culture and technology through each game and deliver high quality imagery.

Despite being new to the iGaming sector, I have extensive experience in the entertainment industry and have been enjoying the exploration of this new avenue.

Love the island, love the guys doing it. The bustling city stutters, slows down, there is a mood change, a change in pace. Should I have gone earlier?

Should I have taken the train? We start to ask ourselves what we could have done or should have done, to reduce the interruptions to our day.

Is there a way of knowing what is expected, or could happen? What has this got to do with regulations and compliance you may ask?

Dubai would obviously not have the same climate risks as London or Paris, though the sand storms are said to be wicked and totally disruptive.

Regulations, standards, best practices, together with globalisation through the Internet has had an effect on practically every industry in some way or another.

If you are in the food business, such as a restaurant, you have to comply with various health and food safety regulations.

When Malta introduced the Remote Gaming Regulations in , I would not be exaggerating if I were to state that the RGRs of Malta revolutionised the way the online gaming industry operated and brought jobs and funds to Malta and the EU.

A newly regulated industry was born. However, regulation has also developed and affected the industry. Different jurisdictions with different regulatory requirements probably cause the biggest headaches to operators.

Thankfully there are people out there who understand this and are working, when possible, for standardised requirements.

Responsible Remote Gambling Measures. Now there is a workshop that is working on the standardisation of reporting requirements for gaming companies.

These measures should simplify compliance requirements in these two areas at EU level for gaming operators.

A blue patch in the grey sky and some sun rays bursting through. The thick fog engulfing this bustling city and causing limited visibility I would say are the VAT regulations governing electronic services that started to affect the industry in January Compliance is made simpler when the rules are clear, however, VAT rules are unclear when it comes to gaming transactions with advice provided by experts not always providing the same conclusions and solutions.

The same can be said, to a lesser extent, about gaming tax calculations in some jurisdictions. It was said, a few years ago, that the drive by EU countries to nationalise licensing of gaming operators would lead to the destruction of liquidity based games such as poker, bingo, betting exchanges, etc.

This prediction came through and poker networks have taken a huge blow. Now there is an attempt to allow countries to share liquidity by permitting players from one jurisdiction to play on a network licensed in another jurisdiction.

I can predict once again that the main stumbling block will be gaming taxes and who will collect them. Taxes have been the main reason for the insistence by jurisdictions to go against the EU treaty and exclude gaming from the.

Of course, they could not say that, so they came up with unfounded accusations against the industry, such as fraud and money laundering, and a danger to public order.

But that is another story, that storm has come and gone. Back to compliance and what gaming companies have to contend with.

We have to look at the weather forecast and rely on what the meteorological office says. Some fines can be quite high and can be linked to noncompliance with AML and responsible gambling or advertising.

Partly cloudy in the morning, with strong possibilities of rain during the day. The main condition is licence Condition We still do not know what other jurisdictions will be doing in relation to this Directive and it is hoped that in this sensitive matter there is more or less a standard approach by the Authorities.

I am anticipating that the results will be in conflict with the rubbish that has been thrown about at EU level, and conveniently believed, about the high risks from online gambling and betting in relation to AML and CFT!

The 3rd Directive on Data Protection is another regulation that gaming operators have to be aware of. Penalties are expected to be exceptionally high and a proportion of the profit, but also based on the number of employees.

So if you run a loss making company and have or fewer employees you should be relatively compliant or at least not risk hefty fines.

Joking apart, gaming operators should not be too worried about this unless they intend on abusing player data, which they do not normally do.

The main issues are always data retention and satisfying the different statutory requirements and system limitations.

In a nutshell, I would say that all data should be held at least for five years after closure of the account, after that, well, it is pretty much debatable.

We do not need to contemplate death as Hamlet did in his famous soliloquy; compliance is not that bad once you get used to it, like the weather in London, or the heat of Dubai.

The important thing about compliance is knowing what you need to be compliant with and then invest in the right people and tools to ensure that you have an effective compliance strategy.

Too often companies think that by creating a compliance role and implementing basic policies they have satisfied the requirements.

If compliance is not built into the workflow and you do not have the right processes and tools for effective monitoring, then at some point or another, the company will fail in its obligations.

Check the weather forecast, select the preferred route, mode of transport, attire, check again and then head out. A structured approach to compliance is required.

Plan, Do, Check, Act in a recurring cycle. Anyone familiar with ISO Standards will recognise this approach. ISO has once again, like with so many other issues, provided a standard that can be followed.

Look up ISO You do not need to get certified, but it will provide you with the approach and structure to tackle a role and responsibility that gets more complex by the day.

Get a good umbrella and boots and do not buy a convertible. The chosen tool should be adaptable, should not interfere with the customer experience, should not give you too many false positives and should give you the desired results i.

Ideally, a single tool that satisfies all your requirements and is not too labour intensive would be preferred. It is difficult but very possible to find such tools.

You cannot fight compliance, you cannot avoid it, so you must manage it properly, not once but constantly. Where you do not have the resources internally, either in number or in knowledge and skill, outsource to a competent third party, but do not ignore, for, like the weather, it will not go away.

It has been a year since the European Union approved its Fourth Money Laundering Directive and there is one year to go for the closing of the transposition period.

Promoting such culture requires a firm board commitment and inclusion of AML as a component of good corporate governance at obliged entities is an important requirement at Gaming entities.

Directors should invest time and dedication in order to attain an effective culture change. The purpose of this article is to present the main pillars that the directors should put in place for this project which are: Communication, Leadership and Control.

The directors should challenge and assess whether the policies, procedures and processes, are commensurate with the business risks and can effectively mitigate the money laundering risks.

For the everyday implementation, the Board should consider the delegation of this important project to a dedicated working committee.

In smaller entities an individual could be appointed to oversee this project, and where necessary assisted by external expert consultants.

Whatever the type of set-up opted, the Board of Directors should ensure that the persons that are involved in this project are not only knowledgeable on the subject and on the regulatory requirements but actually have hands-on experience on AML.

Also, the MLRO that will be appointed is suitably qualified to lead the AML function following the coming into force of this legislation and is able to manage the AML risk efficiently and effectively.

In addition, such individuals must be of an independent mind and should be provided with the right opportunity to positively challenge the system.

Of course one cannot underestimate the importance of resources and the directors should actively support the provision of appropriate budgets both at the implementation of the project but in support of ongoing AML requirements.

Repercussions of non-compliance clearly outweigh any perceived nuisance that comes with adhering to the policy. The final AML Policies and Procedures need to be easily accessible and in this regard the use of intranet systems are a good option to consider.

Internal circulars should at least cover the need to comply with AML and such messages will have a higher weighting if this is issued directly by the Chief Executive Officer, for example, or by board members collectively.

This important process will assist in understanding the drivers that are helping or hindering the right culture and good governance.

However, it makes sense that any controls are calibrated. Too many controls and restrictions can hinder the business and might be excessive to the type of money laundering risk at hand.

On the other hand, high money laundering risk situations call for enhanced due diligence and appropriate controls.

Moreover, at each stage of this project and also post-implementation the directors need to reassess whether the control processes are efficient and effective to manage money laundering risk.

At AML project implementation, this needs to be presented by its respective Chairman of the working group or the person responsible on this project.

As part of the AML regulatory requirements and post-implementation, the MLRO should be then the person responsible for presenting such report.

During such reviewing and discussion, the Directors, in particular those occupying non-executive roles need to ask themselves whether the confirmations provided are actually closing the relative compliance gaps and where need be, they should constructively challenge the system as part of this exercise.

Another important aspect that needs to be considered are the control functions such as compliance and internal audit.

Whilst noting the latter, the engagement of a compliance officer at senior management is a mandatory regulatory requirement in terms of the Fourth Money Laundering Directive.

Going back on the principles of leadership, the knowledge and experience of persons engaged in this function is of the essence in ensuring that good filters are in place.

On the other hand, the high financial repercussions and reputational damages brought by non-compliance could put the entity at stake and Directors cannot continue to disregard this requirement and cannot afford to postpone this further.

Moreover, a sensible and intelligent approach to AML achieved through proper governance can really have a positive culture change.

Do I teach how to hack a WordPress site? You better believe it! Want to know how to run a constant DDOS attack or get a website de-indexed?

I have two problems with this criticism: Knowing what the competitors may be doing to hurt your income and having the ability to protect yourself should be a no-brainer.

Secondly, I do the work for the big guys and Affiliates do the work themselves. Anything that increases rankings essentially qualifies for BlackHat status.

Are the other hundreds of dating sites they compete against doing aggressive BlackHat or is eHarmony actually doing something to cause these?

There are many causes, ranging from auto-pay issues to fake profiles. Every dating site has them. Similar to cheats in online gambling, or Amazon con games that give step-by-step instructions for the Dark Net.

You can either be proactive or reactive. Guess which one is much more expensive? The most popular tactics which manipulate review websites are lesser used tactics although very effective , like subdomain and subdirectory attacks.

These people are relentless and will stop at nothing to feel vindicated. As an Affiliate you have competition, as an Operator you have competition and Affiliates to contend with.

In many cases, they have absolutely zero Engagement as well. Most Brand-Bashing is a result of an unhappy customer that can be made happy.

Payroll - what it costs to be reactive and pay staff to handle negative sentiment rather than spend their valuable time proactively creating positive sentiment and a game plan for engagement and retention.

Payoffs - many clients have elected to offer a payoff or return what this person spent. Repeat Offenders - They did it once.

Legal - The last and most expensive result. At best, it means they got your attention and are even more motivated.

In the worst cases, it could even mean litigation or case filing costs.

Today, we are the largest affiliate in the Nordics in terms of Google traffic. However, more important than the legacy has been the work irisch kobold three to four years. We now employ people and have offices in Macedonia, Serbia, Italy and Malta. Commenting on the launch, Marcin Sapinski, a representative for the startup gambling company, said that they are extremely excited to be introducing the new casino to bet365 gutschein online ungültige antwort vom iphone market. It can then use a branch of AI called genetic algorithms to really start evolving your site. On top of this, display has a poor reputation in a lot Beste Spielothek in Niederroßla finden verticals. I think it is really hard to start up these days. This means prospects keep coming back for more content, and are far more likely to click on the link you provide as opposed to venturing elsewhere. The South Carolina bill is casino video poker cheat sheet as it seeks to amend the state constitution. With the advent of the New Gaming Casino games euro inMalta will be the place Beste Spielothek in Fröhden finden be. The presentation is a must-attend for operators, software developers and all CMOs. This includes the availability of cross-sectorial talent, the depth and breadth of Jade Magician slot - reel magic is everywhere at Casumo clusters, good air transport links and ICT infrastructure, as well as a reputation as a good place to live. Games with a negligible amount of chance therefore do not free casino game to be licensed, although certain standards book of ra online gambling as age restrictions and financial protection should still be imposed. It helps to work smart but this all comes down to who hustles the most. Innovation is becoming mission critical and our outlook as a jurisdiction has always lustgarten dating more forward thinking than most other European countries.

At the time of conception, the combination of the two colours really stood out in advertising and it also complemented the site. It is no good to do today what you did 5 years ago — you have to keep up with the times, which is a challenge.

Red tape needs to be removed to minimise frustrations. Equally, having an inspirational working atmosphere is important. Basic principals in the EU support companies within the Union, allowing them to target the whole market on equal terms.

The established and emerging regulatory frameworks are put in place on a member state level in order to safeguard both national interests as well as an open market within the Union.

In order to continue enjoying the favourable position currently held amongst gaming companies today, Malta and the MGA have a number of different focus areas which they are tackling.

Combine this with fierce competition, and you can easily let the stress get the better of you. He discovered Poker in early and realised that it was great fun.

At the time, he used to work with business intendants and software replication development, which is an entirely different industry.

When he was on parental leave, he did the very conventional thing of answering an ad and attending an interview and became highly interested in the field.

The rest is history! People are genuinely friendly and open to new acquaintances. Coming from the north, the fantastic climate here gives a constant sensation of being on vacation, and offers us so much opportunity to spend time outdoors.

We are looking forward to engaging with new fantastic people to join our team. On a personal level, tell us a bit more about you.

I am sure it comes with many challenges, opportunities and rewards! The first months into the job have been focused towards market orientation.

So I immersed myself in meeting key stakeholders across the ecosystem, understanding both the issues and opportunities as well as asking lots of questions!

Their enthusiasm is infectious. Many pin their success on having their operations run from Malta. That, I would say, is the biggest reward.

Malta is really the home of gaming excellence. No more conflicting roles — the MGA will focus more on regulatory issues.

The newly set up Gaming Malta will focus more on promotion. How is the MGA establishing itself as the jurisdiction of choice in an increasingly competitive environment?

Moving forward, what will Gaming Malta be focusing on? So in essence we are tasked with the remit of promoting Malta as a centre of excellence in the remote gaming sector globally.

Going forward we have identified four major strategic pillars: How will Gaming Malta support the continued challenges and opportunities facing the industry against a backdrop where Malta is still recording record growth?

Success breeds success and, inevitably, challenges. To address these challenges and opportunities Gaming Malta is committed to: Online gaming today is characterised by new developments, including games of skill, fantasy sport as well as emerging disruptive technology such as Virtual Reality.

The regulator in Malta seems adamant on establishing a regulatory framework that is flexible enough to cater for this permeability of change, while minimizing the risks.

How will Gaming Malta ensure that these regulatory frameworks are promoted abroad? Do you think the new licensing regime will be attractive enough to persuade companies to relocate on our shores?

The Malta Gaming Authority will be completing its regulatory overhaul in the coming months, whilst also establishing a regulatory framework for new emerging developments.

In preparation for the opportunities which will arise, the Gaming Malta foundation will embark on a series of initiatives, in full alignment with the Authority, to promote Malta as a home for gaming excellence — one which is fully supported by the latest regulatory framework.

The foundation will promote Malta during fairs, exhibitions, conferences and with potential operators and service providers that are, interested in setting up shop in Malta.

How has the gaming scenario evolved in Malta? Malta being ahead of the game in terms of regulation resulted in a significant chunk of the industry choosing Malta as its base.

Many operators and suppliers actually started off here and are now sizeable multinationals leading the way in the industry.

This critical mass also lead several other very large operators which originally decided to establish themselves elsewhere to moving parts or all of their operations here.

Today Malta is at the centre of the global remote gaming industry and keeping this leadership role requires regulatory innovation and investment in improved infrastructure locally.

Mergers and acquisitions seem to be taking the whole industry by storm. This must mean a lot of work for firms like yours. Are you worried that ultimately this bubble might implode?

There is increased consolidation in the industry with acquisitions by operators interested in expanding to new markets and some very significant private equity groups looking at this as a real opportunity to build shareholder value.

On the expansion side competition is cut-throat and certain markets have become quite saturated.

Product innovation, costcutting and focus on increased customer loyalty are, in our view, all essential for the industry to continue to thrive. The main challenge which the industry has faced for some time now is over-regulation, the increase of compliance costs which is resulting from market fragmentation as well as taxation and the application of rules in certain markets so as to give an advantage to local incumbents.

We do not believe that this is a case of a bubble that could burst. The industry is here to stay. However, the scenario is evolving and as it does so business must evolve and regulation must keep up with it.

Tell us a bit about landmark cases that might have helped reshape the course of iGaming law. Unfortunately, while initially decisions of the CJEU suggested that a single market for remote gaming was an achievable reality, more recent judgements favoured a national authorisation regime approach which, in itself, has reshaped the industry to what we have now.

Probably the turning point was the Santa Casa case in That being said, there are several EU law rights which can be availed of by operators in this industry, such as that to establish their business wherever in the EU they deem fit.

There never seems to be a dull moment. There are several areas of EU law which are harmonised and cut across sectors, which have a strong impact on the gaming industry.

These will add further compliance burdens on operators, but in the end, operators will comply and continue to do business under these new laws. The same applies to important changes in EU data protection laws.

The industry is maturing very quickly and most stakeholders have learned and are equipped or are equipping themselves to comply with these new obligations.

We feel that the industry can survive added burdens which are logical, fair and necessary for the better regulation of the industry itself and the protection of the consumers.

Brexit is a completely separate argument. It is unfortunate that Britain has taken a decision to leave the EU.

In our opinion it is a tragedy for the EU, Malta included, in the longer term. In the short term this decision has created more interest in the Maltese regulatory regime, especially from operators that are based in Gibraltar.

However, it is also true that Malta has lost one of its biggest allies on the EU negotiation tables. In gaming, the UK was probably the only member state, apart from Malta, that was more open to the needs and the specific realities of the industry.

It was also the jurisdiction that was more open to harmonisation of certain technical standards for the gaming industry, thus simplifying cross-border market access to gaming operators.

So all in all, in our opinion, Brexit is a bad thing that we have to live with. The only way for regulation to keep up with the industry is by having the technology and game neutral regulation.

Technology neutrality and game neutrality favour innovation and development. It is also essential that the regulator is granted the adequate tools and a high-level framework to regulate the industry effectively and efficiently.

This is what the industry is expecting from the legislative overhaul announced by the government and the MGA. This is what needs to be achieved in this process.

There is certainly a need for a larger supply of skills related to the gaming industry in the local labour market. This is important for the growth of industry here.

Fundamentally, it is not only about churning numbers of. Where do you see the Maltese gaming industry in the next five years?

Five years is a long time in such a dynamic industry. It is difficult to predict. Much depends on the regulatory overhaul which the government and the MGA have embarked on.

Achieving a technology and game neutral regulatory framework as well as cutting down on red tape by simplifying procedures whilst keeping a high level of consumer protection is the goal.

However, the future future also depends on external factors that may create new challenges as well as new opportunities for the industry in Malta.

What is certain is that Malta cannot just sit and wait. He is a member of the International Association of Gaming Advisors and of the International Masters of Gaming Law, amongst others, and is a lecturer in gaming law at the University of Malta.

Joseph is well-known for his vast experience in the gaming and gambling industry both in Malta and overseas. He had previously served as Legal Counsel at a well-known global telecoms company.

Joseph is a general member of the International Masters of Gaming Law and is a lecturer in gaming law at the University of Malta. Joseph is often invited to speak at topical international conferences, and has authored several articles in reputable industry publications.

Two times a day I raffle out free spins to create more value in the stream and because I want to give something back to the viewers.

Casino and how did you start streaming? My name is Joel and I am currently living on the beautiful island of Malta. I work as a construction manager and have most recently fallen into the wonderful world of affiliation through my Twitch Channel.

Twitch is a huge platform on the internet where people live stream directly through their computers. Over a million people watch streams on Twitch every month and it is growing every day.

Most people play video games when they stream but I discovered that some were streaming when they gamble online. I have been a fan of gambling my entire life and being able to share the excitement with others through Twitch seemed too good to be true.

I quickly fell in love with the idea of having an audience while gambling and after a while of watching the others I started my very own casino stream.

I am now one of the biggest casino streamers on Twitch and come by the name Mr Casino, hence my username on Twitch: Tell us a little bit about how it works.

I stream when I gamble on online. Everything is live and I have a chat in the stream where the viewers can communicate with me. They ask questions about me, the casino and general stuff about gambling.

I like to try out different casinos and I always contact the people behind the specific casino that I play on to ask if I can do giveaways in the stream.

What do you like about streaming and why do people like to watch you? I must say that it is because of the interaction that I have with my viewers.

Some of them have been with me from the start, keeping me company and supporting me in good and in bad. The thing I love the most is when I get a really big win.

I am amazed and very grateful by the positive feedback and love that I have received from my viewers. Playing slots for 6 hours a day, that must be expensive.

The next week I won a decent amount as well and it just kept on going! Overall it has been very profitable for me even though I have always had the odds against me.

I must admit that some weeks have been really bad and I have lost large amounts of money but it has always turned around. Was twitch your first encounter with the affiliate scene?

Yes, it was and I actually got the idea from one of my viewers during the stream. A lot of people were asking about the casino I was playing on and wanted to play themselves.

That certain viewer, who is now a good friend of mine told me about affiliation and said that I should definitely get an affiliate link for the stream.

I contacted the casino and they explained everything to me and I signed up to their affiliate program.

Apparently, anyone can be an affiliate and it was surprisingly simple to start. Now when I know more about affiliation I have plans to take it to the next level and improve the stream as much as I can.

Perhaps in the future I might be able to stream when I gamble full time and have it as my main source of income. I have been working with construction my entire life and to be able to make money on what I actually enjoy doing is like a dream come true.

To be able to share such moments with other people from all over the world is truly amazing. I have grown very fond of my viewers these past couple of months and consider them my friends.

Some of them have even invited me to their homes. I have also told them that they are always welcome to. In the RGF launched an education campaign with the intention to educate individuals on responsible gaming.

It was targeted to reach around classes which approximately translate into students of fourth year primary students. However this target was surpassed and since the start of the scholastic year , the Responsible Gaming Foundation has delivered talks to more than classrooms in 71 different schools with a reach of nearly students.

The response from the informal sessions has been great. Chippy, the Responsible Gaming Mascot, had a great influence on the learning of the children and the understanding of the concept of responsible gaming.

Such efforts are aligned with the main principle of gaming regulation in Malta, namely that gaming shall be conducted in a fair and transparent manner, minors and vulnerable persons are protected, and that gaming is kept free from crime and corruption.

In order to achieve these objectives the RGF embarked on various projects such as the education. The Helpline is the first national helpline that is dedicated to dealing and providing support to problematic gamblers and their relatives.

The call-centre is an integral part of our operations because it is the bridge between problematic gamblers and their relatives with the Foundation.

The personnel of the call-centre are given regular training and exercises in order to maintain and improve their standard of professionalism when it comes to dealing with the sensitive calls that the Helpline receives.

Spanning over m2, the casino includes slots machines, 2 electronic roulette tables, 29 casino and poker tables and also a sports betting area.

Casino Malta is designed and operated with entertainment and luxury as its primary focus, with many quality events organised throughout the week.

The casino also includes 2 large bars, one of which is 10 meters long. Their stage hosts local and international live bands, cabaret shows and other entertainers, replicating the very best of Vegas.

Whilst focusing on client service, Casino Malta has definitely created a new scene for tourists and Maltese locals alike.

With a lounge area and all kind of table games including roulette, BJ, Mini Punto Banco and Casino Malta Poker, all premium clientele can enjoy playing in the comfort of a closed off room with exclusive service from dedicated dealers.

Players will also be assigned a waitress to ensure full food and drinks service. The VIP area also consists of a lounge area with 2 sofas and TVs, allowing players to relax and watch games on screen.

Casino Malta also allows players the ease of smoking in a specified, very well-ventilated indoor area, filled with slot machines, roulette tables and more.

The Betting Connections team is committed to making your career development and job seeking process an enjoyable and successful one! As Recruitment and iGaming experts, we understand your needs as a job seeker and also the challenges that you may face along the way.

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The conversation shifts to his brand. The name Join symbolizes the fusion of creative ideas and talented individuals. It also symbolizes a point where traditional slot games meet innovation and disruptive technology — CineSlot and virtual reality, both of which have found their place in the Join Games portfolio.

Luigi explains that for the past year the company has been developing a suite of games that feature real live actors embedded in their slots, a feature which is seldom seen on any casino sites.

With the CineSlot concept the company has literally set up a recording studio in Rome and shoots talented actors in a green room, then embed optimized footage in the slot games.

Since the launch of the first CineSlot, the company is now accepting requests from operators for their custom CineSlot. In addition, his legal team is also working on patenting a unique feature that enables the slot button to be.

Finally, Luigi is looking more into gamification — his team of developers have gamified some of the slots in his portfolio, such as Zombie, making them more interactive.

Player retention is key and this gamification feature has really boosted their numbers. The company is merely two years and counting but the directors — Luigi Spina and Borut Leban - have over thirty years of combined experience.

It is important to have good graphics, innovative features, good mathematics as well as sterling B2B customer service. We have some unique algorithms that have been converting exceptionally well.

Players seem to play more often and for longer periods. But numbers aside, Luigi believes in maintaining strong working relationships based on professionalism and trust.

Only then can I look forward to more victory laps with operators as we file for more licenses and release new games into the market.

The world will recognise the name Mann as a notorious mercenary with an extremely chequered past. But to a gambling operator, that name should prompt a red flag in need of further investigation.

Such a scenario is an example of how the gambling industry is affected by wider geopolitical events, particularly when it relates to the policing of anti-money laundering AML and terrorist financing.

As Warren Russell, chief executive at web-based online screening tools provider W2, puts it, what was once best practice is now a regulatory requirement.

BSMART or the Batch Screening Monitoring and Reporting Tool screens international sanction lists, politically exposed person lists, global law enforcement notifications and wanted lists, disqualified directors and regulatory enforcement actions.

It is the product that would help an operator sort its mercenaries from its upstanding citizens, yet Pashley says concerns over increased compliance expenditure still abound.

Also, significant volume discounts can be applied. In recent times alone, we have improved our iconic slot games with a touch of fresh air brush , polished our Game Aggregation Platform GAP , opened a much-needed office in the heart of Asia, in Philippines, Manila and introduced new features for our well-performing mobile games, all for the sole enjoyment of our players and operators alike.

And if that is just one slice of the pie, imagine what we plan to do in the future! Things are moving fast in the online casino industry and we plan to stay ahead by continuing our innovation legacy.

Robo Smash is another state-of-the-art slot game, targeting the geek in all of us, an adventure that has pushed the concept of the classic slot game to new frontiers.

The jewel of the crown is unquestionably Paranormal Activity, an out-of Edward, tell us a bit more about your experience in the gaming scene; from consulting to operators, to running an affiliate network, and now running the brand Codeta.

I have been in this business ever since , starting off on the operator side of things and one has to say, these were the early days of igaming.

Back then the opportunities were both very big in terms of reach, but also limited in terms of the marketplace itself and various legal obstacles to take into consideration.

Not because the law was extremely clear; on the contrary, most geomarkets had outdated laws but no one knew how to interpret them into.

It was a very innovative time back then, where the winners were the fast-paced and innovative companies and individuals that quickly understood the massive opportunity that was in igaming post.

I was on the operator side of things up until , when I was at MD of Ladbrokes Poker, and my family and I decided to move back to Sweden. As a matter of fact, the intention was purely for me to be able to work with gaming companies from a legal perspective again!

However, I quickly identified a need and an opportunity for the affiliate management background which I had as Affiliate Director of PokerRoom.

All igaming companies were still desperate for customers and who were the ones that could surely provide them? Fortunately, I knew them. So I started to hire people with similar backgrounds and the similar unique networks of contacts within the affiliate industry.

Suddenly, operators started to appreciate our way of business, which was basically a brokerage, rather than a network.

The difference in the fact that we broker a deal between affiliates we know - in order to make it suitable for the same affiliate. Affiliates appreciate our expertise in the marketplace, i.

Since we have grown into a substantial player on the market, we have also become a force within it. Today, they see little promotion through Nordic affiliates and are clearly paying the price.

If there is anything that I have learned after being in this industry for 14 years, it is the fact that this industry is still quite small, therefore; your biggest asset is your reputation.

Our unique approach, differentiating us from other casinos, was in the amount of research regarding marketplace and consumer insights.

Once this was completed, we decided on a game plan. Codeta was born, as was our positioning in becoming the leading global table games casino.

We were told you are the majority shareholder in this up and coming brand. What makes it unique? Combined years of experience?

Our positioning and ambition of becoming THE table games casino. I would actually go as far as saying that actually having and stating a positioning is unique.

Perhaps with the exception of LeoVegas as a major mobile casino, we are quite unique. Other factors that make us stand out include: With so many mergers and acquisitions, affiliation is becoming more and more expensive!

Do you think this is still the way to go in your case? You have a lot of experience in this field. Yes, we certainly feel an initial affiliate strategy is suitable for us, however, it is expensive and is not for everyone.

You need an even more experienced affiliate team now in order to find the value in a lot of deals, as there is definitely value out there.

We will use our experience, our contacts and funding to initially gain proper traction for Codeta. We will already after the summer, start doing begin with more traditional marketing investments, in the Nordics in particular.

As previously stated, our aim is to build Codeta into a proper brand. While building a brand, traditional, above the line marketing is also just as important.

Under which platform will you be operating and which markets will you be focusing on? Why did you go with this platform? Would you exclude working with other live tables besides Evolution?

We work both with Evolution Gaming and NetEnt in terms of live casino offerings. We will likely adopt others that deem themselves appropriate for the live casino experience.

Our selective nature for live Is there a large market for it? Can you give us some numbers? We see a great opportunity in taking a leading position within Live Casino.

Was it easy raising 2M? What made the investors trust your startup? A long working relationship? Do you have any feedback to give to budding entrepreneurs who would like to take off with their own venture?

Considering that we have never raised investments before, I would say yes! We managed to secure the investment in less than 4 weeks.

The investors decision relied upon several factors, however, the most important were: You also engaged LynxEye Brand Consultants.

Has this been an integral ingredient so far? Yes, they have been and still are. We used them to conduct the research into our target group and understand them properly in terms of what drives them to play, what they seek, what they miss, etc.

Once we had that, we have worked closely with them to fine-tune our positioning and understand what we need to deliver and focus on. This is continuous work and Lynxeye is and will be a long-term partner of ours.

You are based in Stockholm. Ever thought of relocating to other jurisdictions? And if yes, which cities do you find attractive as a base for gaming?

Yes, we are based here and will continue to be based here at least until we get our own license, as we now use an Everymatrix license.

I also think that the more we can have the people with and for Codeta gathered under one roof, the better as our journey has only begun, not only as a company but also as a brand.

The mission of Ganapati is to spread Japanese Culture worldwide. How are you embarking on such an ambitious and exciting project?

It was natural for us to focus on Japanese culture because it was something very familiar to us and has so many aspects to be explored; from the rich traditional culture to the modern-day anime and manga culture.

Only a selective amount of our culture has made it out of Japan into the rest of the world — there is so much more to share!

Your company has the backing from the Japanese Government - how has this partnership been instrumental? The Japanese government for the last few years has been quite proactively promoting Japanese culture, through a very strict system of authentication.

We are happy that, even though there is still stigma attached to gambling in Japan, the Japanese government was able to acknowledge the potential in our business model, which goes above and beyond a basic distribution business.

We wanted to spread Japanese culture through something that is already well integrated into everyday life in Europe. The igaming industry was ideal in a sense that it is well regulated, integrated into everyday life and is a place that our products will be well appreciated.

Which markets have been more receptive to embracing Japanese culture in general and how has your ideas and concepts been received? We have had such a great reception from everyone we met and spoke to there.

I cannot say which markets have been more receptive because we received a lot of positive feedback from the operators and suppliers that service in all markets across the globe.

Everyone seems very interested in Japanese culture and the unique aspects we can bring to the games, which is extremely encouraging. We even met a few manga and anime fans which show how popular Japanese culture is outside of Japan.

Our ideas and concepts have been received well and I am determined to bring those aspects to this industry for all of our enjoyment and entertainment.

How are your games promoting Japanese culture? What are the features of your games that showcase Japanese culture in a unique way? We will be focusing on the traditional side of Japanese culture, the arts and the graphics, as well as closing up on the more recent culture which has gained more popularity worldwide through games and anime culture.

Our designated staff, well equipped in both Japanese and European culture inside and out, will determine what content will be best to represent Ganapati and what aspects of Japanese culture would be the most interesting to share with the European market.

What ideas have you been implementing to promote your games? Why do you feel your content is different?

In the past, content with a supposed Japanese feel has not really represented the true culture which we feel we are able to deliver on.

We are working with top creators in studios in Hollywood and Japan to deliver high-quality 3D imagery on our games.

As a new entrant to the online gaming industry, what do you feel you will add to the industry as a whole? Whilst we may be new to the industry we have a good understanding of what the end user likes and understands.

We believe our products and brands have an association with the consumer which is hard to replicate unless it comes direct from the creators with which we have relationships.

We have a team of talented game developers and can use the technology in Japan to continually create content which I believe has not yet been seen in the industry yet.

Can you tell us a bit about the background of the company and yourself? Ganapati Plc has been around for two years now. We have several business entities worldwide already providing social apps and other services.

The gaming industry is an area we have looked at since our infancy, however it is only recently that we have decided to make an entrance into the market place.

With this in mind, we had to ensure we were able to support the product and the industry through proper means, which required employing the right team and gaining the right knowledge.

We are now in a position to launch our first products in the gaming industry. Tell us about your roadmap for your games.

How do you intend to distribute your products and when will you be ready to launch on to market? We have three games ready for distribution just after ICE in Feb These games will be Japanese-themed slot games which will showcase our animators and technology and various aspects of Japanese culture.

After this initial release, we will be releasing our other games which are in the production schedule. For the first year our main theme will be the Japanese-style fighting games and from there our content will continue to diversify and grow, but continue to share the uniqueness of Japanese culture and technology through each game and deliver high quality imagery.

Despite being new to the iGaming sector, I have extensive experience in the entertainment industry and have been enjoying the exploration of this new avenue.

Love the island, love the guys doing it. The bustling city stutters, slows down, there is a mood change, a change in pace. Should I have gone earlier?

Should I have taken the train? We start to ask ourselves what we could have done or should have done, to reduce the interruptions to our day. Is there a way of knowing what is expected, or could happen?

What has this got to do with regulations and compliance you may ask? Dubai would obviously not have the same climate risks as London or Paris, though the sand storms are said to be wicked and totally disruptive.

Regulations, standards, best practices, together with globalisation through the Internet has had an effect on practically every industry in some way or another.

If you are in the food business, such as a restaurant, you have to comply with various health and food safety regulations. When Malta introduced the Remote Gaming Regulations in , I would not be exaggerating if I were to state that the RGRs of Malta revolutionised the way the online gaming industry operated and brought jobs and funds to Malta and the EU.

A newly regulated industry was born. However, regulation has also developed and affected the industry. Different jurisdictions with different regulatory requirements probably cause the biggest headaches to operators.

Thankfully there are people out there who understand this and are working, when possible, for standardised requirements. Responsible Remote Gambling Measures.

Now there is a workshop that is working on the standardisation of reporting requirements for gaming companies. These measures should simplify compliance requirements in these two areas at EU level for gaming operators.

A blue patch in the grey sky and some sun rays bursting through. The thick fog engulfing this bustling city and causing limited visibility I would say are the VAT regulations governing electronic services that started to affect the industry in January Compliance is made simpler when the rules are clear, however, VAT rules are unclear when it comes to gaming transactions with advice provided by experts not always providing the same conclusions and solutions.

The same can be said, to a lesser extent, about gaming tax calculations in some jurisdictions. It was said, a few years ago, that the drive by EU countries to nationalise licensing of gaming operators would lead to the destruction of liquidity based games such as poker, bingo, betting exchanges, etc.

This prediction came through and poker networks have taken a huge blow. Now there is an attempt to allow countries to share liquidity by permitting players from one jurisdiction to play on a network licensed in another jurisdiction.

I can predict once again that the main stumbling block will be gaming taxes and who will collect them. Taxes have been the main reason for the insistence by jurisdictions to go against the EU treaty and exclude gaming from the.

Of course, they could not say that, so they came up with unfounded accusations against the industry, such as fraud and money laundering, and a danger to public order.

But that is another story, that storm has come and gone. Back to compliance and what gaming companies have to contend with. We have to look at the weather forecast and rely on what the meteorological office says.

Some fines can be quite high and can be linked to noncompliance with AML and responsible gambling or advertising. Partly cloudy in the morning, with strong possibilities of rain during the day.

The main condition is licence Condition We still do not know what other jurisdictions will be doing in relation to this Directive and it is hoped that in this sensitive matter there is more or less a standard approach by the Authorities.

I am anticipating that the results will be in conflict with the rubbish that has been thrown about at EU level, and conveniently believed, about the high risks from online gambling and betting in relation to AML and CFT!

The 3rd Directive on Data Protection is another regulation that gaming operators have to be aware of. Penalties are expected to be exceptionally high and a proportion of the profit, but also based on the number of employees.

So if you run a loss making company and have or fewer employees you should be relatively compliant or at least not risk hefty fines.

Joking apart, gaming operators should not be too worried about this unless they intend on abusing player data, which they do not normally do.

The main issues are always data retention and satisfying the different statutory requirements and system limitations.

In a nutshell, I would say that all data should be held at least for five years after closure of the account, after that, well, it is pretty much debatable.

We do not need to contemplate death as Hamlet did in his famous soliloquy; compliance is not that bad once you get used to it, like the weather in London, or the heat of Dubai.

The important thing about compliance is knowing what you need to be compliant with and then invest in the right people and tools to ensure that you have an effective compliance strategy.

Too often companies think that by creating a compliance role and implementing basic policies they have satisfied the requirements.

If compliance is not built into the workflow and you do not have the right processes and tools for effective monitoring, then at some point or another, the company will fail in its obligations.

Check the weather forecast, select the preferred route, mode of transport, attire, check again and then head out.

A structured approach to compliance is required. Plan, Do, Check, Act in a recurring cycle. Anyone familiar with ISO Standards will recognise this approach.

ISO has once again, like with so many other issues, provided a standard that can be followed. Look up ISO You do not need to get certified, but it will provide you with the approach and structure to tackle a role and responsibility that gets more complex by the day.

Get a good umbrella and boots and do not buy a convertible. The chosen tool should be adaptable, should not interfere with the customer experience, should not give you too many false positives and should give you the desired results i.

Ideally, a single tool that satisfies all your requirements and is not too labour intensive would be preferred.

It is difficult but very possible to find such tools. You cannot fight compliance, you cannot avoid it, so you must manage it properly, not once but constantly.

Where you do not have the resources internally, either in number or in knowledge and skill, outsource to a competent third party, but do not ignore, for, like the weather, it will not go away.

It has been a year since the European Union approved its Fourth Money Laundering Directive and there is one year to go for the closing of the transposition period.

Promoting such culture requires a firm board commitment and inclusion of AML as a component of good corporate governance at obliged entities is an important requirement at Gaming entities.

Directors should invest time and dedication in order to attain an effective culture change. The purpose of this article is to present the main pillars that the directors should put in place for this project which are: Communication, Leadership and Control.

The directors should challenge and assess whether the policies, procedures and processes, are commensurate with the business risks and can effectively mitigate the money laundering risks.

For the everyday implementation, the Board should consider the delegation of this important project to a dedicated working committee.

In smaller entities an individual could be appointed to oversee this project, and where necessary assisted by external expert consultants. Whatever the type of set-up opted, the Board of Directors should ensure that the persons that are involved in this project are not only knowledgeable on the subject and on the regulatory requirements but actually have hands-on experience on AML.

Also, the MLRO that will be appointed is suitably qualified to lead the AML function following the coming into force of this legislation and is able to manage the AML risk efficiently and effectively.

In addition, such individuals must be of an independent mind and should be provided with the right opportunity to positively challenge the system.

Of course one cannot underestimate the importance of resources and the directors should actively support the provision of appropriate budgets both at the implementation of the project but in support of ongoing AML requirements.

Repercussions of non-compliance clearly outweigh any perceived nuisance that comes with adhering to the policy.

The final AML Policies and Procedures need to be easily accessible and in this regard the use of intranet systems are a good option to consider.

Internal circulars should at least cover the need to comply with AML and such messages will have a higher weighting if this is issued directly by the Chief Executive Officer, for example, or by board members collectively.

This important process will assist in understanding the drivers that are helping or hindering the right culture and good governance. However, it makes sense that any controls are calibrated.

Too many controls and restrictions can hinder the business and might be excessive to the type of money laundering risk at hand.

On the other hand, high money laundering risk situations call for enhanced due diligence and appropriate controls. Moreover, at each stage of this project and also post-implementation the directors need to reassess whether the control processes are efficient and effective to manage money laundering risk.

At AML project implementation, this needs to be presented by its respective Chairman of the working group or the person responsible on this project.

As part of the AML regulatory requirements and post-implementation, the MLRO should be then the person responsible for presenting such report.

During such reviewing and discussion, the Directors, in particular those occupying non-executive roles need to ask themselves whether the confirmations provided are actually closing the relative compliance gaps and where need be, they should constructively challenge the system as part of this exercise.

Another important aspect that needs to be considered are the control functions such as compliance and internal audit. Whilst noting the latter, the engagement of a compliance officer at senior management is a mandatory regulatory requirement in terms of the Fourth Money Laundering Directive.

Going back on the principles of leadership, the knowledge and experience of persons engaged in this function is of the essence in ensuring that good filters are in place.

On the other hand, the high financial repercussions and reputational damages brought by non-compliance could put the entity at stake and Directors cannot continue to disregard this requirement and cannot afford to postpone this further.

Moreover, a sensible and intelligent approach to AML achieved through proper governance can really have a positive culture change. Do I teach how to hack a WordPress site?

You better believe it! Want to know how to run a constant DDOS attack or get a website de-indexed? I have two problems with this criticism: Knowing what the competitors may be doing to hurt your income and having the ability to protect yourself should be a no-brainer.

Secondly, I do the work for the big guys and Affiliates do the work themselves. Anything that increases rankings essentially qualifies for BlackHat status.

Are the other hundreds of dating sites they compete against doing aggressive BlackHat or is eHarmony actually doing something to cause these?

There are many causes, ranging from auto-pay issues to fake profiles. Every dating site has them. Similar to cheats in online gambling, or Amazon con games that give step-by-step instructions for the Dark Net.

You can either be proactive or reactive. Guess which one is much more expensive? The most popular tactics which manipulate review websites are lesser used tactics although very effective , like subdomain and subdirectory attacks.

These people are relentless and will stop at nothing to feel vindicated. As an Affiliate you have competition, as an Operator you have competition and Affiliates to contend with.

In many cases, they have absolutely zero Engagement as well. Most Brand-Bashing is a result of an unhappy customer that can be made happy.

Payroll - what it costs to be reactive and pay staff to handle negative sentiment rather than spend their valuable time proactively creating positive sentiment and a game plan for engagement and retention.

Payoffs - many clients have elected to offer a payoff or return what this person spent. Repeat Offenders - They did it once. Legal - The last and most expensive result.

At best, it means they got your attention and are even more motivated. In the worst cases, it could even mean litigation or case filing costs.

They can learn how to do it themselves on YouTube or they can pay someone to do it for them. Below are the most common techniques used to steal your real estate: Later, host it on a server in your target geographic region and start building links on some of your other sites using your brand as anchor text, or not.

An even more seriously nasty tactic that is used along with the next one Wordpress Hacking is when these guys find a WP security hole and exploit k sites running WP or a certain plugin, and then through this newly created back-end access, they add a hidden page the website owner never sees, but the Search Engine Spiders can see.

Take the easily obtained code and place it alongside the code of the old plugin. Note the differences and employ a good WP guy to find a vulnerability.

From here, you can get into the site and change or delete pages, add a no-index command and get completely purged from search results.

Negative Link Buys - Everyone knows you can buy good links, but you can also buy bad links. Alternatively, you can use SEOMoz or Ahrefs and get a trust rank comparison and just choose the de-indexed, penalized or porn sites to post a link to you or the ranking page you have in the search results that you want gone.

You can use one of the many free tools available to target keywords. DomainTools will email you whenever someone buys a domain with one of these keywords in the URL.

Someone sets up a domain sniper that will automatically buy these domains for a few dollars. Now that person owns YourWebsite.

They carry a lot of trust with Google and the other search engines. Add to this to the powerhouse presence Social Media has become and the real estate thins significantly.

The Defense - Fortunately, most of these tactics can be proactively prevented from happening. They paid a friend of a friend to install a Wordpress site and it is still running an antiquated version of Wordpress, the theme or a plugin.

But not updating it will just invite another attack. Subdirectory Hijacking - This can happen on a private network of their own, or on lots of sites running Wordpress but not updating them or installing SiteLock or taking other security measures.

Negative Link Buys - Run a tool that analyses your backlinks once a week. Create a disavow file. Automated Tools and BlackHat Networks - Because of the sheer number of tools and techniques widely available to the people looking for them, these networks and tools they use are constantly evolving.

Review Websites - I despise these sites. I despise them like I despise decaffeinated coffee and people who give me road rage.

But alas, these are some things I cannot change. You must be prepared and have your Social Media and CRM people working together with your Rep Management people to proactively reduce your risk and exposure.

We use it for data analysis. It monitors a brand, website or even your name. It still counts as negative sentiment and potential risk. Or maybe it gets re-indexed and suddenly appears.

This tool covers all Search Engines, data centers, forums, blogs and tiers deeper than the tools currently available. And they cost money!

Negative content poses a potential threat. Create positive sentiment, engage with your client, and rule Social Media for your site or brand.

This is how to protect yourself against Real World BlackHat. We are looking forward to participating and exhibiting at SiGMA.

Hate-Site Creation - These can get very serious because anyone can create them with little or no knowledge.

It may not rank now, but let it get a few good backlinks and it comes out of nowhere. Det finns nog inget bättre än att spela gratis, hos Energycasino regnar free spins-erbjudandena tätt.

Men i motsats till ordinära online casinon erbjuder sidan inte bara gratis snurr för dina bonuspengar, eller Energypoints som de kallas här.

Du samlar energypoints när du spelar för riktiga pengar och kan sedan växla in poängen i deras Energyshop mot gratisspelande eller varför inte ett PS4 , ett par Raybans eller en kryssning till Malta?

Sidan konverteras i alla typer av smartphones och tablets när du besöker hemsidan via webbläsaren i mobilen. Men det här är inte en av dem, utan är en säker sajt.

Dessutom är de godkända av eCogra, vilket är en internationell motsvarighet till Lotteriinspektionen. För att avrunda recensionen av Energycasino kommer här en summering av positiva och negativa erfarenheter av spelsidan.

Snabba utbetalningar, stor variation av spel och fina jackpots ger slutbetyget 4,2 av 5 möjliga. Det är inte lika högt som för en rad andra säkra sidor online med spel för riktiga pengar.

Energycasino Vad är bättre än ett online casino fullt med Energy? Energycasino bonus Som ny spelare förväntar man sig en välkomstbonus och Energycasino har givetvis ett paket färdigt för nya spelare.

Energycasino — casino sida med svensk licens eller utan?

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